The most overused fashion words and what they actually mean
Who says there are no new ideas anymore? As Vanity Fair’s fashion market director Michael Carl jests in his video series, fashion doesn’t recycle ideas, it “reinvents”. It just sounds so much more… chic.
N’est pas, bien sûr – or any other use of French words
The obsession with all things French continues by casually dropping phrases. Breakfast always sounds a lot more exotic if you say “petit déjeuner”, and “jolie” is so much less common than saying “pretty”, right? This also applies to those who use “no?” at the end of sentence – no?
The new ____
This season, the “new black” is… usually black. The “new gothic”, the “new romance”, it just like last season’s gothic/romance/[insert trend here], but cooler, more modern, a total update and with an edge. It’s same, but like, totally different.
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This one will be struck from the fashion lexicon soon – Anna Wintour recently said it was her most disliked fashion word (there’s so many to choose from so that's a big call). It’s all very self-reflective – creative types are on a “journey”, or an “evolution” – not just life.
Sometimes code for boring, it’s the pieces that sell time and time again and which everyone owns. White shirts, camel coats, black pants. Standard. Also see: commercial.
The word you use to justify and make you feel better about buying something really expensive and out of your actual budget, under the false impression that you’ll wear it a lot. Doesn’t actually make sense as the word comes from the world of finance, meaning that it is something that is purchased to provide profit in the future. We tell ourselves that fashion credibility and short-term material happiness is enough of a profit. Also see: cost-per-wear.
Luxe, used as a suffix
Examples are sport-luxe, hippie-luxe, kitsch-luxe and boho-luxe. It elevates the mundane to make it fashion-worthy. Fashion is very cross disciplinary nowadays.
Used often by “it-girls” who want to convey a sense of ease to how they dress. Their style is “effortless”, their hair routine is “effortless”, they don’t carry handbags because they’re all about being “effortless”. What they’re not telling you: how long it takes to actually be, in fact, “effortless”.
Fashion people don’t just work together – they collaborate.
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